At Bloom we can provide intensive and non-intensive outpatient feeding therapy.

Our feeding department is led and managed by Bloom’s founder Genevieve Covington, M.A., BCBA/Feeding Intervention Specialist. She has extensive education/training and knowledge in a variety of pediatric feeding disorders (PFD) and intervention methodologies. Genevieve has a nutrition forward and multidisciplinary approach to feeding intervention. She combines methodologies from various practices with a foundation in behavioral approaches (*ABA, CBT, EE, etc.). Genevieve is trained in the following therapeutic and evidence based practices:

  • Responsive Feeding Method
  • Baby-Led Weaning
  • BITES (Behavioral InTEgrated with Speech Approach to Feeding Therapy)
  • SOS (Sequential-Oral Sensory) Approach
    Food Chaining/Shaping
  • Oral-Motor Approach (Beckman Model)
  • TR-eat (Transdisciplinary Effective Assessment and Treatment)

We can address those diagnosed or qualify for ARFID (avoidant restrictive feeding intake disorder), or individuals that exhibit inappropriate mealtime behavior.

Approximately more than 40% of individuals with ASD (autism spectrum disorder) also exhibit PE (picky eating). The following symptoms may be indicative that an individual can benefit from behavior therapy to address their behaviors/deficits.

  • Selective eating habits (e.g. only eats certain textures, colors, etc.)
  • Elopement during mealtimes
  • Tantrums during mealtimes
  • Unhealthy weight (BMI <18.5 or BMI>25.0)
  • Difficulty transitioning to solids
  • Prior history of Nasogastric (NG) tube feeding
  • Prior history of gastronomy tubes (PEG)
    Unhealthy dental history due to diet and restrictive oral access

What does feeding intervention look like at Bloom?

Intake process & assessment: a thorough medical history review and caregiver interview is conducted prior to scheduling an assessment to determine if intervention is appropriate for the child.

A formal in-clinic assessment is conducted to assess healthy vitals (i.e., weight, height, BMI, growth charts), oral-motor skills, chewing repertoires, sensory defensiveness (i.e., visual, tactile, texture, etc.), positional placement and preference for mealtimes (MT), tasting profile (if applicable), texture repertoire, current diet, responsiveness to utensil feeding, etc.

Following the initial assessment, a consult with a dietitian may take place. Please note this is ONLY for children with nutritionally based feeding goals (i.e. children still being bottle-fed may not have the foundational skills for table food).

Once nutritional goals are part of the plan of care, nutritional consult and collaboration takes place throughout the duration of treatment until discharge.

Feeding appointments typically are 60 to 90 minutes in length. All clients are encouraged to be a part of the food preparation process. This may range from beginner level (simply touching or playing with food using utensils, or tactile exposure) to a full “top chef”. These tend to be our older clients that may take a recipe of their choosing that coincides with their nutritional goals and cooks their meal in our full-size kitchen.

The length of treatment varies tremendously, and is based on medical necessity and length of reinforced behaviors.

Feeding intervention is an “all hands on deck” type of therapy. Parents and caregivers play an integral role with the outcome of treatment and maintenance of skills. Thus, in-person and/or virtual caregiver training is a MUST. Upon commencement of therapy, caregivers must agree to the minimum recommended amount of training/support (typically 1-4 hours per month).

Once a client meets discharge criteria they and their caregivers are sent home with tips and recommendations for continued success outside of the clinic.

Patients do not meet discharge criteria until they are consuming 90% of dietary goals, volume intake, have a healthy BMI/growth trajectory, and are able to consume their targeted diet for most caregivers and in multiple settings (e.g. clinic, home, school, community).


If you are interested in receiving feeding intervention for your child please complete the intake form below.

Thank you, I look forward to helping your family achieve happier and healthier mealtimes!

*ABA (applied behavior analysis), CBT (cognitive behavioral therapy), EE (escape extinction)

Resources for Parent/Caregivers

Feeding Matters Resources for Parents/Caregivers

International Association for Pediatric Feeding and Swallowing


Welcome to Bloom, a distinguished pediatric behavioral health clinic specializing in feeding treatment in Atlantic Beach, FL. Proudly serving families in the greater Jacksonville area, we are committed to helping children develop healthy eating habits and overcome feeding challenges. At Bloom, we believe that nourishing the body goes hand in hand with nurturing the spirit.

Specialized Pediatric Feeding Treatment

Bloom is a trusted name in pediatric feeding treatment. Our team of skilled therapists is dedicated to assisting children who face difficulties related to eating, ensuring a positive and sustainable approach to mealtimes.

Tailored Treatment Approach

At Bloom, we recognize that each child’s feeding journey is unique. Our customized treatment plans address a range of feeding concerns, fostering a supportive and compassionate environment for progress.

Comprehensive Feeding Expertise

We provide comprehensive feeding solutions, addressing sensory sensitivities, oral motor challenges, food aversions, and more. Our holistic approach aims to create positive mealtime experiences.

Collaborative Family Support

We value the role of families in a child’s feeding journey. Our therapists work closely with parents and caregivers, offering guidance, strategies, and techniques to create a harmonious eating environment at home.

Playful and Positive Mealtimes

Bloom believes in making mealtimes fun and enjoyable. Our feeding therapy sessions incorporate play-based techniques, turning feeding into a positive and interactive experience.

Some of Our Services

Oral Motor Development

Our therapists focus on enhancing oral motor skills, helping children develop the necessary muscle coordination for safe and efficient chewing and swallowing.

Sensory Integration for Feeding

We address sensory sensitivities that may impact a child’s willingness to try new foods. Through gradual exposure, we help children expand their food preferences.

Food Aversion Management

Bloom provides specialized interventions for overcoming food aversions, supporting children in trying and accepting a wider variety of foods.

Transition to Solid Foods

Our feeding treatment assists infants in transitioning to solid foods, ensuring a smooth and successful progression as they embark on their culinary journey.

Picky Eater Programs

We offer targeted programs to address picky eating behaviors, guiding children toward a balanced and nutritious diet while reducing mealtime stress.

Contact Us

If you’re seeking expert pediatric feeding treatment services in Atlantic Beach, FL, Bloom is your partner in nourishing healthy eating habits. Choose Bloom for compassionate, results-driven, and personalized pediatric feeding treatment. Together, we’ll transform mealtimes into joyful and rewarding experiences, ensuring your child’s overall well-being and growth.